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Skincare brand Necessary Good runs on glass packaging and compostable refills

May 29, 2023

Established in March 2023, Necessary Good makes skincare essentials. The brand has launched an initial range of hero products consisting of face mist, face wash, moisturiser and micellar water. Primary packaging are made of glass, a material chosen by the brand’s founder given its durability, recyclability and aesthetics.

Following a detailed packaging brief, British-based glass packaging company Croxsons produced two sizes of slope shoulder cylindrical glass bottles in 100ml and 200ml, sprayed in a leaf green pantone. Both bottles include screw atomisers, overcap dip tubes, lotion pumps and screw caps as closures.

“In terms of working with Croxsons, I have nothing but great things to say,” said Assel Kapparova founder & CEO of Necessary Good. “They were so responsive, accommodating and efficient throughout the project! When I showed them my packaging brief they helped me find the closest bottle match without having to consider a custom design - the match is uncanny. A big thanks to Croxsons for their guidance and the final glass products!”

Croxsons CEO, Tim Croxson, added: “We are delighted that Assel has the right glass packaging to develop the Necessary Good skincare brand. We believe that the end result is both unique and modern, providing a visually appealing and memorable look. We wholeheartedly embrace Necessary Good’s ethos, supporting their vision for a greener future. The company extends its best wishes to Necessary Good, hoping for continued success in their sustainable journey.”

Croxsons launched its lifestyle, beauty, health and wellness division early in 2021 to complement its existing core business in supplying glass bottle containers, closures and decoration to international food and beverage brands.

Necessary Good’s refilling service utilises eco-refill pouches that can be conveniently composted at home and disposed of sustainably. They have partnered with packaging supplier OnRepeat for refill pouches made from 100% biodegradable and compostable materials.

When consumers begin to run low on their Necessary Good products, they can simply order a refill pouch and transfer its contents, after having received it within two days. The company firmly believes that compostable, bio-based and biodegradable packaging presents the ideal solution for addressing waste issues within the beauty industry.


Primary packaging are made of glasstwo sizes of slope shoulder cylindrical glass bottlesAssel Kapparova founder & CEO of Necessary GoodCroxsons CEO, Tim Croxsoneco-refill pouchesmade from 100% biodegradable and compostable materialsPortfolio